Maserati “Ghibli 4700”, Ghia, 1972 Exploiting the success of the V8 engine, fitted both to the Quattroporte and Mexico, in 1966 Maserati presented at the Turin Motor Show the most sports version of their range, a sleek 2-seat coupè which in the name recalled its exciting performance: Ghibli, the desert wind. Designed by Giorgetto Giugiaro...

Rolls-Royce “20 hp”, Hooper & Co ltd, 1927 This is a beautiful and very rare 1927 Rolls Royce 20 HP. This marvellous vehicle made its debut in January 1927 when it was bought by Captain Thorpe for 1100 pounds! A real fortune in those days, especially since that was only for the chassis! The cars were,...

The Peugeot Type 58, an upgrade of the Tipo 56 which, presented in 1903 is powered by a single cylinder square engine

OM “469 S”, Schieppati, 1929 The Società Anonima Officine Meccaniche (OM since 1928) company was founded in 1899 with the merger between two locomotive and railway carriage manufacturers. In 1917 the company took over a car factory in Brescia, Zust, and in 1918 they introduced the first OM car, the S 305 model. In the...

Volkswagen 1303 “Super Beetle” Cabrio, 1976, Germany The most famous car started its adventure in 1934 when Adolf Hitler asked Volkswagen to produce a car within everyone’s reach. Ferdinand Porsche was the first to propose a project to the “Fuhrer” who claimed to have found the “greatest designer of all times” to create the “Volkswagen”...

Fiat “501 Mail Truck”, 1926 The 501 chassis strength allowed its use with utility purposes thanks to the creation of a van version for several uses, from the mail delivery to the milk collection, both in the city and country. The car shown in the museum was probably built on one of the latest 501...

Lancia Flaminia “Super Sport Zagato”, 1965 The Lancia Flaminia Zagato Super Sport, the last of the models of the Flaminia lineage with bodywork by Zagato, unites two of the oldest and most esteemed names in the Italian motoring industry. The result is a fair tribute to both companies. On 4 November 1964, when the Turin Show had already begun,...

Lancia Astura “Berlina Gran Sport”, Farina,  1936 The Lancia Astura, a name inspired by a famous medieval castle in the Lazio region, was built at the same time as the Lancia Artena in 1931. These two models are the heirs of the Lambda and the Dilambda and were the production companies attempt at fitting out...

Fiat “2300 S Coupé”, Ghia, 1967 The Beatles, the economic boom and the protests. The 60s were also the years of the Fiat boom: the production increased from 425.000 to 1.751.400 cars. Moreover, from 1965 on the sports models of the Fabbrica Italiana Automobili Torino wore the round, red and laurels decorated badge of the Thirties. Introduced...

Zedel “C.I. 12 HP”, Moniardet, 1912 The Zedel (or ZL acronym from the initials of the partners Zurcher and Luthi) automobile industry was active in Switzerland from the late 1800s till the 1920s. Initially producing motorcycle engines, in the early 1900s they started with the production of luxury cars. The car shown in the museum is...

Zanussi “1100 Sport”, 1952, Italy VIDEO Fioravante Zanussi (born in Pasiano di Pordenone in 1894, died in Treviso in 1960) was an amateur racing driver. He also prepared and manufactured racing cars, this latter activity on a small scale. In his workshop in Treviso, opened in 1919, he prepared hundreds of cars for local gentlemen...

Velorex “16/250” In 1943 the Czechoslovak brothers Frantisek and Mojmir Stransky produced their first Velorex Oskar. The vehicle had a tubular chassis fitted with mechanical components of motorcycling origins and had a body built with a leatherette material. After the war, in Czechoslovakia there was a big demand of inexpensive means of transport, which would...

Rolls-Royce “Silver Spirit”, 1980 The legendary Spirit of Ecstasy, Rolls Royce’s little statue symbol, was designed by Charles Sykes, a good friend of Lord Montague of Beaulieu, who commissioned the statue to embellish his car. It is said that its creator was inspired by the shape of the Lord’s secretary, Mrs. Eleanor Velasco Thornton. The...

Rolls-Royce “Camargue”, Mulliner, Park Ward, 1978 In December 1904 the Rolls-Royce company was founded by joining the activities of Henry Royce, a former mechanic who had built his first car in 1903, and Charles Stewart Rolls, third-born of a noble family and graduated at Cambridge, who had founded a company specialized in importing French and...

Rolls-Royce “Corniche”, Mulliner, Park Ward, 1971 The open version of the Silver Shadow, the first Rolls Royce body chassis with brake disks, was presented in September 1967, but it was only at the 1971 Geneva Motor Show that is was re-named Corniche, thus becoming a model in its own right. The Corniche, the name of...

Oldsmobile “Model R curved dash”, 1903 Founded by Ransom Eli Olds in 1897, the Oldsmobile is the oldest American automobile industry; in 1904 Olds left the company to found the REO, and in 1908 the Oldsmobile firm was purchased by William C. Durant and it became part of the newborn General Motors Company. The Model...

Mival “Mivalino 175”, 1956 In the early ‘50s the so-called micro cars had a large diffusion in Europe. These were curious little cars with three or four wheels and able to carry two people and their luggage. They usually were fitted with a motorcycle engine and therefore, to many people, they represented the first means...

MG “TD Midget”, 1951 Morris Garages Ltd was the Morris dealer in Oxford and, as well as the firm, was owned by William Morris. They were specialized in manufacturing special bodies for Morris cars, especially for Oxfords and Cowleys. In 1922 Cecil Kimber became general manager of Morris Garages and greatly contributed to the foundation...

Maserati  “Mexico 4700”, Vignale, 1971 Maserati introduced at the 1965 Turin Motor Show a new 2+2, named 5000 GT, whose elegant body had been designed and built by Carrozzeria Vignale in Turin. The new model offered four real seats to those who were looking for a sports car with comfort and habitability. In 1966 the...

Maserati  “Indy 4900”, Vignale, 1973 Driven by Wilbur Shaw, the Maserati 8 CTF won the 1939 Indianapolis 500 Miles race and Maserati was the first European (and Italian) car industry to win it after Peugeot in 1914. The little Bolognese firm succeeded in what Fiat, Mercedes, Alfa Romeo, and Bugatti failed. The same car, again...

Maserati “3500 GTi”, Touring, 1962 The first mass-produced Maserati Grand Touring car, the A6 1500, was introduced in 1947, after the firm had been moved to Modena following the acquisition by Cav. Adolfo Orsi in 1937. At the 1957 Geneva Motor Show, Maserati introduced the 3500 GT, an elegant and powerful coupé designed by Carrozzeria...

Lorraine-Dietrich “ B 2.6. ”, 1921 The De-Dietrich Group was established in 1880 in German Alsace; in 1919 after the Treaty of Versailles, both Alsace and Lorraine became French. The company started with the production of railway carriages, adding soon the cars and, from the beginning of the Great War, the aircraft engines production. Until...

Lancia “Flaminia Coupè 3B 2.8”, Pininfarina, 1965 Introduced at the 1959 Turin Motor Show, the Flaminia Coupè got back to the saloon aesthetical features, but on a 2.750 mm shortened chassis. Its style, clean and lacking in the American stylistic excesses very common in Europe at that time, was designed by Pinin Farina, who later...

Diatto “tipo 20 A”, 1924 The “Società Automobili Diatto-A. Clément” was born in Turin in 1905 by Vittorio and Pietro Diatto, sons of Giovanni Battista who founded a big company of railway material, later took over by Fiat in 1918. The Diatto oval badge, white lettering on a red background, appeared in 1909, after the Diatto...

Lancia Flaminia, “3C” Convertibile, Touring, 1960 The Flaminia saloon, heir of the Aurelia model, was introduced in its definitive style at the 1957 Geneva Motor Show. Inspired by Florida, the one-off coupe designed by Pinin Farina on the Aurelia chassis, the new saloon, which abandoned the traditional Lancia design of the 1950s, entered the higher...

Lancia Appia “1 serie”, 1954 The heir of the Ardea, the new “little” Lancia Appia was presented at the 1953 Turin Motor Show. The head valve distribution was controlled by two camshafts. Fed by a Solex carburetor, the engine produced 38 bhp, which gave the new sedan higher performance than its main competitor, the Fiat...