Borgward “Isabella TS Coupé”, 1959
The most known and beloved Borgward model, “Isabella” was launched in 1954: the car aimed to enter the German medium-sized car market, at the time totally occupied by Ford, Mercedes and Opel cars.
On the strength of its style, much more modern and fascinating than that of its rivals, the “Isabella” was able to carve itself a market niche, thanks also to its complete range, including the saloon, station wagon or “kombi”, convertible and coupé, all with 2- door body.
The car displayed in our museum is a MkII TS Coupé, produced from 1958 to 1961: elegant and refined, with soft lines and good performance, the TS Coupé was built on a dedicated assembly line to guarantee a better quality to the final product. Market surveys at the time described it as the car preferred by the German middle-class ladies thanks to its large boot, and for its general quality it had a large diffusion in USA too.