Frejus, 1948, racing bicycle, Piuma

1948 – Frejus, Piuma, racing bicycle – Italy

Frejus is one of the most glorious Italian brands. Established in Turin in 1896 by Elmo Guelfi, Frejus has always been focusing on quality sports products.
The company has always considered racing as a marketing instrument, that’s why it has been taking part in every race for over 50 years.
On the endless list of victories, we highlight 2 Giri d’Italia, 4 World Championships, 2 Olympic golds and much more.
The cyclist that raced for Frejus are the unforgettable Bartali, Messina, Ghella, Cipriani.. just to mention a few.

Professional bicycle that marked the rebirth of the Company’s racing commitment after the war.
In 1948, the company will move to the new factory in via Buenos Aires.
The ribbon will be cut by champions like: Vessilliferi Frejus, Messina and Ghella, together with a large group of sports personalities, authorities and fans.

  • FREJUS Torino, special model “Corsa piuma”
  • “Castello” Torino special light-tube frame
  • PASCHETTO special tailor-made handlebar
  • UNIVERSAL brakes
  • Duralumin “SLACAM LIMONE” rims
  • Mk1 SIMPLEX gearbox (direct lever)
  • “ARDUINO” pinion gearbox
  • FOM pedals
  • FREJUS hubs and crankset
  • IMPERO handpump


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